AI is to knowledge work and creativity what desktop publishing once was to design. Millions of people now have access to tools that were previously reserved for specialists. And the same debate is emerging as back then: Do we still need specialists at all? This question has been asked before. When CorelDRAW, PageMaker, and similar tools turned the design world upside down. Back then, people said: “I have a computer, CorelDRAW, and a printer. Therefore, I’m a designer.” Today, they say: “I have ChatGPT. Therefore, I’m a copywriter, developer, consultant, and agency all in one.” Suddenly, far more people could create designs. Build flyers. Lay out brochures. Design business cards. The result? There was significantly more design work being produced. But not automatically more good design.